Kota is the biggest pet store chain in Mexico which also has a pet rescue program that helps make adoption easier. With a limited budget, they came up with a brilliant idea to advertise their cause and encourage people to adopt! The idea: the ownerless dog, or dogs with invisible owners! Watch how this awesome idea amused, entertained and encouraged people to adopt!
Amazing, right? After two months, they’ve helped a lot of dogs find new friends and forever homes!
